This interactive model has been embedded from a Facebook 3D post. These type of posts use a native Facebook 3D format which is set to become the new standard for online 3D, which will include Virtual Reality and Augmented Reality.
The mobile device navigation uses the gyro, accelerometer and compass to good effect. PC navigation is via mouse/pad, there are some added features when viewing the 3D Post on a Facebook webpage or App.
This .glTF and its’ binary .glb formats are relatively new and need a recent operating system to function correctly.
The viral marketing potential for anything attention grabbing on Facebook, such as these 3D Posts, is huge.