The 3d model opposite was built to show a customer how we could potentially solve the problems of displaying their product.
The shelving units inside a small van interior would be very difficult to convey to a customer using traditional photography or video. A 180 degree ‘fish-eye’ lens on a camera would have a lot of distortion. Similarly using a video camera and rotating 360 degrees would lead to motion sickness (unless done very slowly, which would lose the viewers’ attention).
Our first solution was to use a 3d model and a camera which is controlled by the viewer (to avoid motion sickness and distortion). Our second solution was to make the van interior visible from inside, which is easy to do with computer graphic techniques.
The client was very impressed with this test so we went forward with the next stage of testing