3d Reality Capture and scanning
Our animation studio can 3D reality capture by scanning real world objects, people, buildings and landscapes. The example shown below was captured in our studio in 2015.
To start the online 3d model viewer please click below. Navigate the 3d scene by click and drag to rotate, scroll to zoom and Right Mouse Button to move. If you are using a mobile device use single finger to rotate, two fingers to move and two finger pinch to zoom.
So why would you want to 3d capture and converted a real world object to a 3d model?
1- Add other CG models
Firstly we have the option to add other Computer Generated models. Either we can create additional 3d models from scratch or you can choose from hundreds of thousands of pre-built models.
2- Use real world captured locations
Secondly the 3d object can be added to, and photographed, in a huge range of CG captured real world environments. These HDRI environments are easy to set up and preview. This is far less expensive than paying a traditional photographer to travel and setup a location photo shoot.
3- Use CGI tools and special effects
Thirdly we have a huge array of CGI tools and effects. These can be used to animate or manipulate the scanned object in ways not possible in the real world.
These effects are just useful tools to highlight the key messages of the project. If you have a marketing problem we could well have an answer you might never have thought possible.
Please ring 01237 45 23 23 to chat about the latest and most effective ways to use CGI in your marketing projects.
We can use your scanned 3d product model in a massive range of marketing methods. From still images for Pack Shots to e-commerce videos to online interactive 3d product displays.
Where 3d scanning is particularly useful is for complex or soft organic shaped objects such as food, clothing, soft furniture etc. Generally CAD models are already available for ‘hard surface’ products so 3d scanning shouldn’t be necessary. However if no 3d model is available we can scratch build a highly accurate CAD product models in our studio.
Once a building site has been 3d scanned we can add a 3d model of your new or proposed building development.
Below is an aerial building site 3d scan test. We used a drone with GPS grid locations for an even shot distribution of 300 photographs. We have previously tested orbital drone flying patterns with less sucess. The online version shown below has been compressed down to about 10% of it’s original detail for faster loading and online interaction. Please zoom in to see the full detail we have captured- click the ‘?’ below for mouse navigation help.
The original high resolution 3d model can still be used in our 3d Animation Software. For example we can add further CG objects such as new houses, people, cars etc. to produce high quality marketing videos or still images.
This early 3d test scan we made of a local village has other Computer Generated elements added. Objects from the original scan could also be removed e.g to replace an existing house with a proposed property.