Architectural visualization- what it is and how we create it

Our UK based architectural visualization studio produces photo-real images, videos and immersive environments for new and proposed building projects. Clients include building developers, architects and estate agents who expect their projects to be presented in a world class way.

We produce architectural presentation materials for residential projects like houses, apartments,villas and condos. In addition we also cover commercial projects such as- Office building, Hospitals, Shopping Malls, Hotels, Schools, Churches and Business Parks.

To create our images we use 3d computer programs to build models of your buildings from supplied plans and elevations. Next we add surface materials, lighting and cameras. Finally for extra realism we can add furniture, people, cars, vegetation, trees, background images and skies. The price depends mainly on the extras added to the basic building model.

Once all the 3d modelling work has been completed we can create the final renderings, or CGI photographs, of your building.


What are the benefits of using CGI architectural visualisation.

Photo real images and videos

Our company has many years of experience, architectural training and in-depth knowledge of 3d computer animation. This means we can turn your conceptual designs into stunning virtual environments and photo real images.

Images are created using physically accurate lighting, surface materials and cameras. The result is realistic rendered images hard to tell from real world photographs.

architectural visualisation image of an apartment block
Cross section architectural visualisation image of building project

Cross sections and cut-away images

Producing images of difficult to photograph areas of a building can be a challenge. However our team of 3d experts can use techniques like cut-aways, cross sections or removal of walls, roofs or neighbouring buildings. Also we can produce immersive 360 degree images of smaller rooms and tighter spaces.

Experience in visual communications means we can  turn your building schemes into effective property marketing materials. This adds value to your marketing literature, planning submissions and interactive presentations.

Interior design

Show your clients how living in a property will ‘feel’ before it’s even built.
Selling the interior of a new building be can quite challenging. An un-furnished room is just an empty box with a window. Our  architectural interior rendering service uses our design and photographic skills to produce interior photographs that will sell your property. The key point is that the viewer should be able to imagine them self using the room. This is where our knowledge of aspirational marketing comes into play. 

architectural visualisation interior design image
architectural visualisation of different materials on 3d models

Give your clients the choice

You no longer need to just imagine how various types of brick, cladding or roofing material will look on your new buildings. We can help you show various building material options for your clients to choose from.

Sunlight mapping architectural visualisation for achitectural visualisation

Daylight and sunlight modelling and shadow cast analysis

Our 3d visualisation software can produce exact light and shadow images and videos based on the date, time and geographical location of your building. This can be used as a planning aid.

Types of architectural visualisation

aerial photograph with CGI architectural visualisation added

Still images for property marketing

Still images for estate agent marketing literature are the most essential form of architectural visualisation. These can range from our property exterior marketing images to creating CGI building interiors to plan views to cross sections.

High resolution images for large scale site boards are another of our studios’ specialties.

Walk-though and fly-through videos

An animated 3D walk through or fly through video is one of your best opportunities to attract potential customers or investors to your architectural project. Our studio can sell your building schemes with the latest and most stylish 3d animated videos.

To create a video we render 25 still images per second of video. This is the same way a real world video camera works. The much higher computer processing time for the thousands of images is why video is more expensive than just a few still images.

photo montage for architectural visualisation

At Offplan3d our Verified Views service can accurately composite the image of your proposed development onto an existing site photograph. First we photograph the views requested and take the camera GPS data, time, date and site measurements.

Second we build a 3d model of your new building.

Third we match the CGI lighting, camera position and lens to that of the original real world camera.

Fourth we make a rendered image of the 3d model and composite it on top of the original photograph in Adobe Photoshop.

3d scanning and online 3d building models for architects

Developments in cloud computing has allowed 3d scanning has evolve rapidly. The massive data calculations required to create these digital 3d models. Our studio can scan pretty much anything from an existing room interior to an entire town.

In terms of architectural visualisation the aerial 3d scanning of your building site is the most common use. Once the scan has been turned into a 3d model we can add any new buildings 3d models you require and render the final building images.

Our camera tracking software can calculate the animated 3d camera position from a drone video. However this can be problematic without the correct tracking marker and camera shots.


architectural visualisation 3d scan before architectural visualisation 3d scan

Immersive displays for building developers

Interactive immersive environments enhance your clients’ engagement with your building project. These 360 degree environments give your customer the 3d feel to your interior spaces. This can be especially useful with tight interior spaces that single images would fail to capture.

Immersive displays include ‘magic window’ Facebook spherical environments. To navigate using your mobile devices gyro please use this link to open the Facebook App 360 viewer.

Please click above to load the 3d display. Left Mouse button to rotate. Right Mouse Button to move. Scroll to zoom.

We created the 3d model above from architects plans. There are limitations on these online 3d models which make them more suited to exterior orbit property views. Another option here would have been to include a button to remove exterior walls to show the building interior.

The 3d model opposite was created from an aerial drone scan. This is useful for adding or deleting proposed buildings. This uses scanned data and not CGI models created by Offplan3d. The scan resolution becomes an issue when zooming in for extreme close ups.

How much does it cost to get images from architects plans?

We have broken down the range of images, videos and interactive models we produce into 4 price brackets. These range from Bronze at £200 up to Platinum at £10K.

If there is anything we haven’t covered feel free to contact us to discuss your best options and prices on 01237 45 23 23

Our architectural visualisation portfolio

Planetarium fisheye photograph

Planetarium Wales

Europes' largest Planetarium, Welsh answer to the Eden Project as one of the counties largest tourist attractions. These images and videos were commissioned to raise funding from Government bodies.
DVD title sequence still image

DVD Title Sequence

A DVD title sequence. Ben Law has previously been featured on Grand Designs and has written several books on his specialist subject of working with natural timber. The client felt
house thumbnail

South Devon homes architectural visualisation

The brief for this architectural visualization project was to produce 4 high resolution images from each property for estate agent publicity literature. Double click below to view in full screen
estate agent marketing photogrph of new build

Residential Housing

This project was to produce still and video marketing images from the supplied architects plans and elevations. The project was shelved before the interior modelling was completed. [layerslider id=”6″] The
apartment building estate agent image

Newport Apartments

[layerslider id=”9″] Originally an architectural project from 2006, we have updated the images with our new rendering software V-Ray. A full set of interiors and furniture were added to the

Virtual Reality and 360 tours