Architectural visualization- what it is and how we create it
Our UK based architectural visualization studio produces photo-real images, videos and immersive environments for new and proposed building projects. Clients include building developers, architects and estate agents who expect their projects to be presented in a world class way.
We produce architectural presentation materials for residential projects like houses, apartments,villas and condos. In addition we also cover commercial projects such as- Office building, Hospitals, Shopping Malls, Hotels, Schools, Churches and Business Parks.
To create our images we use 3d computer programs to build models of your buildings from supplied plans and elevations. Next we add surface materials, lighting and cameras. Finally for extra realism we can add furniture, people, cars, vegetation, trees, background images and skies. The price depends mainly on the extras added to the basic building model.
Once all the 3d modelling work has been completed we can create the final renderings, or CGI photographs, of your building.
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What are the benefits of using CGI architectural visualisation.
Photo real images and videos
Our company has many years of experience, architectural training and in-depth knowledge of 3d computer animation. This means we can turn your conceptual designs into stunning virtual environments and photo real images.
Images are created using physically accurate lighting, surface materials and cameras. The result is realistic rendered images hard to tell from real world photographs.
Cross sections and cut-away images
Producing images of difficult to photograph areas of a building can be a challenge. However our team of 3d experts can use techniques like cut-aways, cross sections or removal of walls, roofs or neighbouring buildings. Also we can produce immersive 360 degree images of smaller rooms and tighter spaces.
Experience in visual communications means we can turn your building schemes into effective property marketing materials. This adds value to your marketing literature, planning submissions and interactive presentations.
Show your clients how living in a property will ‘feel’ before it’s even built.
Selling the interior of a new building be can quite challenging. An un-furnished room is just an empty box with a window. Our architectural interior rendering service uses our design and photographic skills to produce interior photographs that will sell your property. The key point is that the viewer should be able to imagine them self using the room. This is where our knowledge of aspirational marketing comes into play.
Give your clients the choice
You no longer need to just imagine how various types of brick, cladding or roofing material will look on your new buildings. We can help you show various building material options for your clients to choose from.
Daylight and sunlight modelling and shadow cast analysis
Our 3d visualisation software can produce exact light and shadow images and videos based on the date, time and geographical location of your building. This can be used as a planning aid.
Types of architectural visualisation
Still images for property marketing
Still images for estate agent marketing literature are the most essential form of architectural visualisation. These can range from our property exterior marketing images to creating CGI building interiors to plan views to cross sections.
High resolution images for large scale site boards are another of our studios’ specialties.
Walk-though and fly-through videos
An animated 3D walk through or fly through video is one of your best opportunities to attract potential customers or investors to your architectural project. Our studio can sell your building schemes with the latest and most stylish 3d animated videos.
To create a video we render 25 still images per second of video. This is the same way a real world video camera works. The much higher computer processing time for the thousands of images is why video is more expensive than just a few still images.
Architectural photomontage images
We can create composite the images of your new building into an existing photograph. First we build a 3d model of your new building. Secondly we match the CGI lighting, camera position and lens to that of the original photograph. Thirdly make a rendered image of the 3d model and composite it on top of the original photograph in Adobe Photoshop.
3d scanning and online 3d building models for architects
Developments in cloud computing has allowed 3d scanning has evolve rapidly. The massive data calculations required to create these digital 3d models. Our studio can scan pretty much anything from an existing room interior to an entire town.
In terms of architectural visualisation the aerial 3d scanning of your building site is the most common use. Once the scan has been turned into a 3d model we can add any new buildings 3d models you require and render the final building images.
Our camera tracking software can calculate the animated 3d camera position from a drone video. However this can be problematic without the correct tracking marker and camera shots.
Immersive displays for building developers
Your clients’ interaction and participation with your building project can be enhance using our immersive environments. The more engaged your customers are the more likely they are to feel connected to your building.
Immersive displays include ‘magic window’ Facebook spherical environments, shown here to the left. Offplan3d can also produce complete 3d models your customers can navigate around, as shown here to the right.
360 degree YouTube video is another easily accessible form of immersive video that works best with mobile devices.
We can also create interactive 3d VR environments. However the limited number of consumer VR headsets makes this a less cost effective solution, in our opinion.
If you are in need of any 3d visualisation marketing materials feel free to contact us to discuss your best options and prices on 01237 45 23 23