Below is a WebGL 3d model viewer with a model of Horns Cross. This was created a 360 degree drone orbit taking 150 photographs. The created 3d model file size has been reduced from 750 MB to 13 MB for fast loading and interaction. Please click the ‘?’ below for mouse navigation help.
We have been testing Unreal and Unity computer games engines to produce rendered images and output 3d objects and environments.
Not surprisingly, game engines are great at producing game apps for PC, Android or iOS with a very realistic and easy to explore environments.
However the casual visitor to a website selling products or properties may not want the hassle of downloading and installing a program. It is far easier to just look at an image or a video. Game technology can work well in a kiosk environment e.g museum or sales booth where the software is preinstalled.
Our experience is that most of our clients customers interact with them online. So any interactive 3D displays we produce must work, reliably and seamlessly, online. This means the ‘game engine’ software we can use must be built into the web browser. This is far more limited than e.g a Playstation game. It also means we have to bear in mind heaps of different operating systems, web browsers and devices (smartphones, tablets, laptops and PCs) with a wide range of graphics handling capabilities. This is achieved by using the new standard of HTML5/WebGL technology.
The most popular game engines can produce HTML5/WebGL content. Here is an architectural visualisation example. However our experience is that this isn’t really good enough to offer customers. Problems include large/slow page loading times and possible out of memory issues. A better option is to use a specialist HTML5/WebGL only production program such as Playcanvas. See this product configurator example. This produces a native Java Script based ‘game’ that is far faster loading and interacting then the bulky and slow Unreal Engine and Unity versions.
It is worth pointing out that the jump, in complexity and time, from producing a still image to a video to an interactive 3D display is considerable. We aim to produce finished sales or information aids for our customers without them requiring a knowledge of the technical details. Also we don’t try to sell our customers on the latest technology for the sake of it. Our goal is always to focus on achievable results such as progressing customers along the sales conversion funnel.
For more information on our Interactive 3D sales and visualisation services click on the link.
It’s becoming increasingly common to digitized drone or camera footage of a location to create a 3D model. This is useful for architectural visualisation as new buildings can easily be added into the existing site (and then viewed from any angle).
The example shown below is an excellent example of what can be achieved. Your computer/device will need to be quite powerful to handle the 1.3 million polygon model.
This test model was aimed at maximizing online loading and interaction efficiency by using game asset exporting techniques. The only downside of ‘baking’ the lighting information is that no animated objects can be used. Note how the advanced render features of V-Ray, such as subsurface scattering, have been transferred to this very basic browser/HTML5 based viewer.
Please Click below to activate the 3D model player.
Mouse click and drag to interact with the model or one finger- spin, two fingers- move, two fingers pinch- zoom.
Links to other creative industry professionals and our clients-
dB Masters– Quality and reliable Memory card, Blu-Ray, DVD, CD and Vinyl duplication and pressing. We have worked with Marcus for many years now and would highly recommend him.
Howard Ellison- Very talented voice over actor.
Gareth Southwell- storyboarding, drawing and illustration.
Elliot Southwell- filming and editing.
October Clothing- is a t shirt printing, screen printing, garment sourcing and embroidery supplier.
Tantrwm- Quality video production and web services.
Punk Couplings- Innovative engineering solutions.