The computer generated image below was commissioned by a boiler manufacturer. The product shown was only at a prototyping stage so traditional photograph wouldn’t have been possible. The final image was used in a print catalogue and website.
This job was to produce a backdrop for an exhibition display. The final artwork was delivered in ultra high resolution for a 5 meter wide print. The green lines represents radiation emitted from the level meters.
The interactive 3d model below was produced as a quick test to showcase the possibilities to the client (2014)
There were multiple jobs under discussion for this large manufacturing client. The first was for a 7 meter wide exhibition backdrop. A variety of floor surface materials were tried out as well as different location options. There were also catalogue CGI images, interactive 3d models and videos to follow (2016).
The interactive 3d model below was built for the client from scratch. The 3d model we built is around 10 times faster to load and interact than the original CAD model. Also photo-real lighting is ‘baked’ into the model along with using ‘real time’ lighting and reflections. This allows quick and efficient interaction with any users device.
The interactive 3d model below was built to demonstrate how we could solve the clients marketing problem. The shelving units inside a small van interior would be very difficult to convey to a customer using photography or video. A 180 degree ‘fish-eye’ lens on a camera would have a lot of distortion. Similarly using a video camera and rotating 360 degrees would lead to motion sickness (unless done very slowly, which would lose the viewers’ attention).
We achieved this by making an interactive 3d model which the customer can fully navigate in 3d space. We also made the van interior only visible from one side.
This video is from a series of promotional still images and videos, used online and at trade show exhibitions. The largest was a linked five screen video display
The emphasis from the PSG Marketing Department was firmly on ‘benefits to the user’. Our job was to convey the message in a visually interesting way while keeping the customers attention.
The videos were produced in English and German language formats over a period of about 10 years.
The example below uses the SketchFab 3d viewer. The 3d model was reused from the videos we produced.
This viewer has been around for a long time and has some excellent features. Although once free the current annual subscription is £750.00. This is why we now also offer the subscription free alternative at the bottom of this page.
The example free WebGL player below displays the same engineering component.
The main advantage of this player is there are no annual subscriptions to pay. The file is only 4 MB and can be easily displayed on any website. There are many other features of this player so please ask us if you require more information.