Car DAB Radio 2d explainer video example

DAB radio install guide and animated marketing video

Electronic product explainer video example

We produced this product launch explainer video reusing some elements from previous video project for the same client. This consistency of style strengths the branding but also lowers production costs. The client has a range of consumer electronics products and we have successfully produced video for them over the last 15 years.

Four variations of this video were produced for different product models and with different retailer branding.

The basic message of this video is to highlight the customer ‘pain points’ and then offer the solution provided by the product.

The simplicity of the video style is designed to focus on the message rather than the visual medium. The client also wanted higher production values so we added kinetic typography, slick transitions and incorporated existing product photographs.

The video goes beyond being solely a basic explainer video as we also cover electronic product features and fitting options.

For more information on Consumer Electronics Product Video Marketing please contact us or see our price guide.

Consumer Electronics explainer video service

what is a dashcam video intrduction

Nextbase consumer electronics 2d explainer video production

Welcome to our portfolio page showcasing one of our 2D animated explainer videos we crafted for the renowned consumer electronics company, Nextbase. At Offplan3d, we’re passionate about creating captivating visual narratives that engage, inform, and leave a lasting impact.

The communication challenge

How do you swiftly and effectively elucidate the features and importance of a dash cam to the public? That was the task at hand when Nextbase approached us. They needed a way to succinctly convey the value of their dash cams to potential customers, and they turned to us for a solution.

Our approach

We took the reins right from the beginning, crafting a compelling brief and a concise script that hit all the essential points while maintaining the viewer’s interest. The goal was to make an engaging video that would educate and persuade, quickly and effectively in a crowded market.

Our Explainer Video Solution

The animated explainer video we produced was very well received. It seamlessly communicated the benefits of Nextbase’s dash cams in a clear and visually appealing manner. Moreover, we achieved this without the use of audio, as the primary display location was in-store at Point of Sale displays. This challenged us to rely solely on visuals to tell the story – a challenge we embraced with creativity and innovation.

The impact of our work

The video found its home not only in physical stores but also on Nextbase’s official website, social media channels and online shopping sites. This multi-channel approach ensured a broad reach and maximized the video’s impact. The positive response from viewers was overwhelming, as they felt a strong emotional connection with the protagonist of the video.

The creative process

Our journey didn’t stop at the first draft. While the initial video was fully 2D animated with a playful cartoon-style feel, Nextbase’s desire for a more “high-end” appearance prompted us to take a step further. We seamlessly integrated 3D animated CGI elements to elevate the video’s aesthetics and bring a touch of sophistication.

The global reach of our explainer video

Recognizing the video’s universal appeal, we later adapted it into five different language versions. This expansion aimed to break language barriers and reach audiences around the world, cementing the video’s status as a cross-cultural success.

Emotionally engaging video

 One of the most rewarding aspects of this project has been witnessing the emotional connection the audience formed with the video’s central character. By crafting a relatable story, viewers felt invested, eagerly anticipating what would happen next and rooting for a positive resolution.

Find out more

At Offplan3d, we thrive on the challenge of translating complex ideas into compelling visual stories. The Nextbase Dash Cam Explainer Video perfectly exemplifies our dedication to delivering impactful content that resonates with audiences on a profound level. Please contact us to discover how our creativity can elevate your brand’s message.

what is a dash cam explainer video storyboard

The images shown here are from the first storyboard draft before video production.

Bathroom CGI catalogue images

still CGI image of bath

Seamless Excellence in Catalogue Visualization: Offplan3D's Legacy

For years, Offplan3D has been the driving force behind our client’s catalogue imagery, breathing life into a diverse range of around 25 walk-in baths, showers, and limited mobility bathing solutions. These meticulously crafted CGI images have formed the cornerstone of our client’s online and print-based product sales and marketing catalogues, setting a new standard in visual representation.

A Journey of Innovation: Crafting Computer Generated Images for Catalogues

At Offplan3D, innovation is our compass. We embarked on a journey to create a photo-real CGI catalogue that would transcend traditional boundaries. Our team designed and constructed 5 different bathroom interior CGI sets that serve as the backdrop for our client’s exceptional products. Whether from supplied plans or photographs, our 3D CAD models were meticulously assembled, capturing every nuance of each bath and shower.

Unified Elegance: A Cohesive Visual Identity

The essence of our endeavor was to cultivate a unified look and feel across the catalogue’s diverse offerings. Offplan3D brought this vision to life by using the same background sets for a consistent aesthetic, creating an impactful visual identity that resonates seamlessly across the entire range of products. Our CGI magic transformed individual items into a harmonious collection that captivates and inspires.

Offplan3D: Your pathway to CGI catalogue photography brilliance

  1. Visual Symphony: Our CGI catalogue images redefine the art of visual storytelling, elevating your products to new heights.
  2. Cohesive Craftsmanship: A unified look and feel infuse every image, creating an elegant harmony across your diverse product range.
  3. Drive Engagement: Our 3d illustrations extend beyond print, captivating online audiences with video and interactive 3d models to drive engagement.
  4. Enduring Innovation: We adapt and evolve alongside your products, ensuring your catalogue remains a beacon of innovation.

Although the videos below (from 2012) look a bit dated, we can now produce much more realistic video results.

Click and drag below to move around this animated 3d model display.

Join us in a realm where vision becomes reality, and innovation knows no bounds. Offplan3D is more than a partner; we’re a catalyst for transformation. Let’s continue shaping the future of catalogue visualization together. Contact us to us today on 01237 45 23 23 or 0774 808 33 33, and let’s explore the endless possibilities that await.

BurBax Boilers

boiler process 3d graphic

The engineering CGI marketing renders below were commissioned by a boiler manufacturer. The product shown was only at a prototyping stage so traditional photograph wouldn’t have been possible. The final image was used in a print catalogue and website.

commercial product 3d illustration

Dashcam fitting instructional video

packaging and unboxing of consumer electronics animated video

This dashcam instructional CGI video was created by Offplan3d. It was included with the product as a DVD and also available online. The purpose was to explain the fitting and basic operation of this new type of dashcam. The client saved a lot of product returns from customers who couldn’t be bothered to read the manual to be able to set the dashcam up.

Nextbase 612GW dash cam Product video

Nextbase CGI image

4K dash cam marketing video production

This product video was one of the first of it’s kind to explain the innovative 4K resolution dash cam video recording at a consumer electronics level.

Our job as a video marketing company was to explain the benefits of this technology to the consumer. The main issue seemed to be that the public don’t really understand the concept of ‘resolution’. 4K may be ‘better’ than HD 1080p but why would you spend an extra £100 for it?

By zooming into a number plate, on actual dashcam footage we were able to show exactly why the extra video clarity makes all the difference.

exploded view of a 4K dash cam

We also produced a 3d model of this dash cam that customers could interact with in Facebook.

For more information about our product video marketing service

If you would like to see the complete video or similar projects please contact us.

marketing video production example

Gainsborough Baths

Gainsborough CGI catalogue thumbnail

Our bathroom CGI visualisation service produced several brochure images of care home assisted bathing. The 3d model  bathroom set we built had to accurately reflect the clinical regulations in place while also being contemporary and show casing the bath in a attractive light. The images in the gallery below show how the final CGI visualisation image was arrived at.

See more examples of the CGI bathroom catalogue work we have produced.

Energy sector technical 3d illustration production

energy sector 3d illustration of oil rig

Endless Possibilities: OffPlan3D - Your Partner in Precision Visuals for Energy Sectors engineering companies

Step into a world where imagination meets expertise, where concepts are brought to life with unmatched precision – welcome to OffPlan3D. With a remarkable legacy in computer graphics, we stand as pioneers in producing technical illustrations that transcend industries. From oil and gas to the ever-evolving renewable energy sectors, we specialize in crafting visuals that captivate, inform, and inspire. From the Offshore Europe in Aberdeen to the Singapore Gastech show, our trade stand graphics make our customers stand out from the crowd.

Our Expertise: Bridging Vision and Reality

With three decades of experience under our belt, we don’t just create images – we engineer visual stories that resonate with your audience. Our journey began with a passion for computer graphics, and over the years, we’ve evolved into a powerhouse of talent that transforms complex engineering projects into photo-realistic CGI renderings that leave a lasting impact.

What sets us apart?

  1.  Enduring Excellence: Our 33-year journey is a testament to our unwavering commitment to excellence. We’ve honed our skills, refined our processes, and embraced innovation to consistently deliver visuals that exceed expectations.
  2. Sector Mastery: From oil and gas to the realm of renewable energy, we’re well-versed in the nuances of each sector. We speak the language of energy, ensuring that our visuals not only look impressive but also hold intrinsic technical accuracy.
  3. Multifaceted Application: Our images are versatile assets that transcend boundaries. They grace exhibition stands, empower sales presentations, and amplify advertising campaigns. Wherever there’s a need to communicate complex concepts with clarity, OffPlan3D’s visuals shine.
  4. Photo-Realistic Wonders: Our renderings aren’t just illustrations; they’re works of art that mirror reality. The meticulous attention to detail results in images that are indistinguishable from actual engineering marvels. The precision we put into our work becomes your competitive advantage.
  5. Global Reach: Though UK-based, our influence extends far beyond. Our collaborations span continents, resonating internationally. Whether you’re next door or across the globe, OffPlan3D’s expertise is accessible to you.

Our Portfolio: A Gallery of Excellence

From offshore platforms to intricate pipelines, our portfolio showcases a diverse range of technical illustrations that have helped energy sector engineering companies communicate ideas, strategies, and solutions effectively. Each project is a testament to our commitment to excellence and our passion for pushing the boundaries of cutting edge Computer Generated Images and video.

The interactive 3d model viewer below was produced as a quick test to showcase online 3d possibilities to our client.

Join the OffPlan3D Journey

Are you ready to enhance your storytelling? Step into the world of OffPlan3D, where experience meets innovation. Let’s collaborate to bring your ideas to life, to showcase your projects with awe-inspiring visuals that open doors, win hearts, and drive success. Contact us today and embark on a visual journey that knows no bounds.
oil rig in north sea CGI

Van Guard manufacturing

shelf CAD image

There were multiple jobs under discussion for this large manufacturing client. The first was for a 7 meter wide exhibition backdrop. A variety of floor surface materials were tried out as well as different location options. There were also catalogue CGI images, interactive 3d models and videos to follow (2016).

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The interactive 3d model below was built for the client from scratch. The 3d model we built is around 10 times faster to load and interact than the original CAD model. Also  photo-real lighting is ‘baked’ into the model along with using ‘real time’ lighting and reflections. This allows quick and efficient interaction with any users device.

The interactive 3d model below was built to demonstrate how we could solve the clients marketing problem. The shelving units inside a small van interior would be very difficult to convey to a customer using photography or video. A 180 degree ‘fish-eye’ lens on a camera would have a lot of distortion. Similarly using a video camera and rotating 360 degrees would lead to motion sickness (unless done very slowly, which would lose the viewers’ attention).

We achieved this by making an interactive 3d model which the customer can fully navigate in 3d space. We also made the van interior only visible from one side.

Nextbase Mirror dashcam

dashcam marketing image packshot

A marketing video to explain and sell a new dashcam from 2017 (not in production at the time of video creation).

This was shown in-store on Point Of Sale display stands and online (via the manufacturer, Nextbase, and various retailer websites e.g Halfords, Ebay).

We have produced over thirty product videos for Nextbase and their associated brands. This has covered a range of consumer electronics from Internet radios to waterproof TV’s to in-car DVD players to dash-cams.

These videos have been so successful that the UK distributor has resold them internationally. We have currently reproduced these videos in three other languages. We have also supplied videos direct to the Chinese manufacturing company.