Electronic product explainer video example
We produced this product launch explainer video reusing some elements from previous video project for the same client. This consistency of style strengths the branding but also lowers production costs. The client has a range of consumer electronics products and we have successfully produced video for them over the last 15 years.
Four variations of this video were produced for different product models and with different retailer branding.
The basic message of this video is to highlight the customer ‘pain points’ and then offer the solution provided by the product.
The simplicity of the video style is designed to focus on the message rather than the visual medium. The client also wanted higher production values so we added kinetic typography, slick transitions and incorporated existing product photographs.
The video goes beyond being solely a basic explainer video as we also cover electronic product features and fitting options.