Nextbase consumer electronics 2d explainer video production
Welcome to our portfolio page showcasing one of our 2D animated explainer videos we crafted for the renowned consumer electronics company, Nextbase. At Offplan3d, we’re passionate about creating captivating visual narratives that engage, inform, and leave a lasting impact.
The communication challenge
How do you swiftly and effectively elucidate the features and importance of a dash cam to the public? That was the task at hand when Nextbase approached us. They needed a way to succinctly convey the value of their dash cams to potential customers, and they turned to us for a solution.
Our approach
We took the reins right from the beginning, crafting a compelling brief and a concise script that hit all the essential points while maintaining the viewer’s interest. The goal was to make an engaging video that would educate and persuade, quickly and effectively in a crowded market.
Our Explainer Video Solution
The animated explainer video we produced was very well received. It seamlessly communicated the benefits of Nextbase’s dash cams in a clear and visually appealing manner. Moreover, we achieved this without the use of audio, as the primary display location was in-store at Point of Sale displays. This challenged us to rely solely on visuals to tell the story – a challenge we embraced with creativity and innovation.
The impact of our work
The video found its home not only in physical stores but also on Nextbase’s official website, social media channels and online shopping sites. This multi-channel approach ensured a broad reach and maximized the video’s impact. The positive response from viewers was overwhelming, as they felt a strong emotional connection with the protagonist of the video.
The creative process
Our journey didn’t stop at the first draft. While the initial video was fully 2D animated with a playful cartoon-style feel, Nextbase’s desire for a more “high-end” appearance prompted us to take a step further. We seamlessly integrated 3D animated CGI elements to elevate the video’s aesthetics and bring a touch of sophistication.
The global reach of our explainer video
Recognizing the video’s universal appeal, we later adapted it into five different language versions. This expansion aimed to break language barriers and reach audiences around the world, cementing the video’s status as a cross-cultural success.
Emotionally engaging video
One of the most rewarding aspects of this project has been witnessing the emotional connection the audience formed with the video’s central character. By crafting a relatable story, viewers felt invested, eagerly anticipating what would happen next and rooting for a positive resolution.
Find out more
At Offplan3d, we thrive on the challenge of translating complex ideas into compelling visual stories. The Nextbase Dash Cam Explainer Video perfectly exemplifies our dedication to delivering impactful content that resonates with audiences on a profound level. Please contact us to discover how our creativity can elevate your brand’s message.
The images shown here are from the first storyboard draft before video production.
