4K dash cam marketing video production
This product video was one of the first of it’s kind to explain the innovative 4K resolution dash cam video recording at a consumer electronics level.
Our job as a video marketing company was to explain the benefits of this technology to the consumer. The main issue seemed to be that the public don’t really understand the concept of ‘resolution’. 4K may be ‘better’ than HD 1080p but why would you spend an extra £100 for it?
By zooming into a number plate, on actual dashcam footage we were able to show exactly why the extra video clarity makes all the difference.