Consumer Electronics explainer video service

what is a dashcam video intrduction

Nextbase consumer electronics 2d explainer video production

Welcome to our portfolio page showcasing one of our 2D animated explainer videos we crafted for the renowned consumer electronics company, Nextbase. At Offplan3d, we’re passionate about creating captivating visual narratives that engage, inform, and leave a lasting impact.

The communication challenge

How do you swiftly and effectively elucidate the features and importance of a dash cam to the public? That was the task at hand when Nextbase approached us. They needed a way to succinctly convey the value of their dash cams to potential customers, and they turned to us for a solution.

Our approach

We took the reins right from the beginning, crafting a compelling brief and a concise script that hit all the essential points while maintaining the viewer’s interest. The goal was to make an engaging video that would educate and persuade, quickly and effectively in a crowded market.

Our Explainer Video Solution

The animated explainer video we produced was very well received. It seamlessly communicated the benefits of Nextbase’s dash cams in a clear and visually appealing manner. Moreover, we achieved this without the use of audio, as the primary display location was in-store at Point of Sale displays. This challenged us to rely solely on visuals to tell the story – a challenge we embraced with creativity and innovation.

The impact of our work

The video found its home not only in physical stores but also on Nextbase’s official website, social media channels and online shopping sites. This multi-channel approach ensured a broad reach and maximized the video’s impact. The positive response from viewers was overwhelming, as they felt a strong emotional connection with the protagonist of the video.

The creative process

Our journey didn’t stop at the first draft. While the initial video was fully 2D animated with a playful cartoon-style feel, Nextbase’s desire for a more “high-end” appearance prompted us to take a step further. We seamlessly integrated 3D animated CGI elements to elevate the video’s aesthetics and bring a touch of sophistication.

The global reach of our explainer video

Recognizing the video’s universal appeal, we later adapted it into five different language versions. This expansion aimed to break language barriers and reach audiences around the world, cementing the video’s status as a cross-cultural success.

Emotionally engaging video

 One of the most rewarding aspects of this project has been witnessing the emotional connection the audience formed with the video’s central character. By crafting a relatable story, viewers felt invested, eagerly anticipating what would happen next and rooting for a positive resolution.

Find out more

At Offplan3d, we thrive on the challenge of translating complex ideas into compelling visual stories. The Nextbase Dash Cam Explainer Video perfectly exemplifies our dedication to delivering impactful content that resonates with audiences on a profound level. Please contact us to discover how our creativity can elevate your brand’s message.

what is a dash cam explainer video storyboard

The images shown here are from the first storyboard draft before video production.

Bathroom CGI catalogue images

still CGI image of bath

Seamless Excellence in Catalogue Visualization: Offplan3D's Legacy

For years, Offplan3D has been the driving force behind our client’s catalogue imagery, breathing life into a diverse range of around 25 walk-in baths, showers, and limited mobility bathing solutions. These meticulously crafted CGI images have formed the cornerstone of our client’s online and print-based product sales and marketing catalogues, setting a new standard in visual representation.

A Journey of Innovation: Crafting Computer Generated Images for Catalogues

At Offplan3D, innovation is our compass. We embarked on a journey to create a photo-real CGI catalogue that would transcend traditional boundaries. Our team designed and constructed 5 different bathroom interior CGI sets that serve as the backdrop for our client’s exceptional products. Whether from supplied plans or photographs, our 3D CAD models were meticulously assembled, capturing every nuance of each bath and shower.

Unified Elegance: A Cohesive Visual Identity

The essence of our endeavor was to cultivate a unified look and feel across the catalogue’s diverse offerings. Offplan3D brought this vision to life by using the same background sets for a consistent aesthetic, creating an impactful visual identity that resonates seamlessly across the entire range of products. Our CGI magic transformed individual items into a harmonious collection that captivates and inspires.

Offplan3D: Your pathway to CGI catalogue photography brilliance

  1. Visual Symphony: Our CGI catalogue images redefine the art of visual storytelling, elevating your products to new heights.
  2. Cohesive Craftsmanship: A unified look and feel infuse every image, creating an elegant harmony across your diverse product range.
  3. Drive Engagement: Our 3d illustrations extend beyond print, captivating online audiences with video and interactive 3d models to drive engagement.
  4. Enduring Innovation: We adapt and evolve alongside your products, ensuring your catalogue remains a beacon of innovation.

Although the videos below (from 2012) look a bit dated, we can now produce much more realistic video results.

Click and drag below to move around this animated 3d model display.

Join us in a realm where vision becomes reality, and innovation knows no bounds. Offplan3D is more than a partner; we’re a catalyst for transformation. Let’s continue shaping the future of catalogue visualization together. Contact us to us today on 01237 45 23 23 or 0774 808 33 33, and let’s explore the endless possibilities that await.

Graphic Design Jobs

event poster graphic design

We have been producing graphic designs and illustrations for over 30 years. Our work is now more focused on CGI and emerging technologies but we have a solid understanding of all aspects of the art, design, photography, video and print businesses.

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BurBax Boilers

boiler process 3d graphic

The engineering CGI marketing renders below were commissioned by a boiler manufacturer. The product shown was only at a prototyping stage so traditional photograph wouldn’t have been possible. The final image was used in a print catalogue and website.

commercial product 3d illustration

Residential Housing CGI Devon

residential house CGI external rendering Devon

At Offplan3d, we take pride in transforming 2d architectural plans into captivating 3d visual realities. This basic project in Devon exemplifies our dedication to creating eye catching 3d Computer Generated rendered representations for estate agent marketing, breathing life into blueprints and designs.

The supplied architects’ plans and elevations were used to build the basic 3d house model. For added realism, CGI surface materials were then added to the 3d model.

Next, the basic house model was ‘set dressed’ by adding details such as curtains, plants, people and cars. Finally, CGI lighting and skies were added along with cameras to take the images below.

Our property marketing CGI work covers Devon, the South west and also further afield.

The interactive 3d model to the right was added by ourselves as a quick test.

Although obviously unfinished it is useful to showcase what is possible in online property marketing.

A finished example of a 3d model that we fully optimise for speed and realistic lighting can be seen here.

Dashcam fitting instructional video

packaging and unboxing of consumer electronics animated video

This dashcam instructional CGI video was created by Offplan3d. It was included with the product as a DVD and also available online. The purpose was to explain the fitting and basic operation of this new type of dashcam. The client saved a lot of product returns from customers who couldn’t be bothered to read the manual to be able to set the dashcam up.

Nextbase 612GW dash cam Product video

Nextbase CGI image

4K dash cam marketing video production

This product video was one of the first of it’s kind to explain the innovative 4K resolution dash cam video recording at a consumer electronics level.

Our job as a video marketing company was to explain the benefits of this technology to the consumer. The main issue seemed to be that the public don’t really understand the concept of ‘resolution’. 4K may be ‘better’ than HD 1080p but why would you spend an extra £100 for it?

By zooming into a number plate, on actual dashcam footage we were able to show exactly why the extra video clarity makes all the difference.

exploded view of a 4K dash cam

We also produced a 3d model of this dash cam that customers could interact with in Facebook.

For more information about our product video marketing service

If you would like to see the complete video or similar projects please contact us.

marketing video production example

Elvis Votes

elvis character model

A personal character animation project from 2005. Character design/ modelling/ rigging/ animation/ texturing/ rendering/ compositing by Offplan3d.

Clovelly visitors kiosk video

Clovelly Devon visitor center video

This half hour Visitor Video Display project was undertaken on a very tight budget. For example, one morning to go through the ‘archive’ of probably 10-20 thousand uncatalogued slides and photos. The script was researched and written by ourselves. The brief was to engage and entertain casual visitors to Clovelly, who has previously looked into the chapel but rarely spent any time there. But also educate about the history of the chapel and Methodism as well as try to engage the viewer with the current and future forms of worship.

One of the most basic rules of script writing/ storytelling is never to ‘preach’ (an instant turn off to most audiences) which made this project especially challenging. However as we have installed and maintained the video display we have seen first hand how well this has worked (as well as looking at the visitor book comments and increase in the donations box).

Due to the unusual religious building copyright laws (where copyrighted materials can be shown in the chapel only) only a very edited version is shown here.