There were multiple jobs under discussion for this large manufacturing client. The first was for a 7 meter wide exhibition backdrop. A variety of floor surface materials were tried out as well as different location options. There were also catalogue CGI images, interactive 3d models and videos to follow (2016).
The interactive 3d model below was built for the client from scratch. The 3d model we built is around 10 times faster to load and interact than the original CAD model. Also photo-real lighting is ‘baked’ into the model along with using ‘real time’ lighting and reflections. This allows quick and efficient interaction with any users device.
The interactive 3d model below was built to demonstrate how we could solve the clients marketing problem. The shelving units inside a small van interior would be very difficult to convey to a customer using photography or video. A 180 degree ‘fish-eye’ lens on a camera would have a lot of distortion. Similarly using a video camera and rotating 360 degrees would lead to motion sickness (unless done very slowly, which would lose the viewers’ attention).
We achieved this by making an interactive 3d model which the customer can fully navigate in 3d space. We also made the van interior only visible from one side.
