The Westward Ho! Project

We felt that during the Coronavirus lock down a lot of people had a lot of spare time to spend on social media. They were crying out for interesting and entertaining content, not just an endless news cycle stream of Covid-19 doom.

We decided that having our business shut down was an opportunity to explore producing various 3d animation ideas close to home.


Free car parking?

In 2016 local hero Rob Braddick made national news by purchasing the Seafield/ Haunted House pay & display car park and making it free. Quite rightly this was a massive hit with the public and generated lots of local and national publicity. We decided to use our architect 3d  modelling and rendering skills to see how we could improve the car park. So what better idea than to propose an even bigger and better free car park?

If you don’t know the location of this this video then maybe we should explain. Being a National Trust owned piece of land, obviously planning permission wasn’t going to happen.

This generated both fury and amusement as the online discussions went back and forth about it being ‘fake news’ or actually built.

Branded Content location before CGI effetcs Branded Content viral video created

Making Westward Ho! great again!

Following the Trump inspired US ‘anti lock-down’ demonstrations we decided the Ho! should, obviously, go one better.

We didn’t want to be too ‘preachy’ about telling people what to do but the message seems to be the consensus of opinion.

Apart from photographing the Green we also took a series of photographs to create a 3d model of the area for future animation projects.

Westward Ho!lywood, the Tinsel Town of the South West

A fitting tribute to the long list of stars who have pushed a 2p into the local amusement arcades. A somewhat shortened Westward Ho! Walk of Fame is also in the works.

The Fabulous Furry Haunted House

Seafield House AKA the Haunted House is a Westward Ho! icon. One of the most enviable locations perched on the edge of a cliff over looking the sea. Although it was lived in until a few years ago it has long looked run down, derelict, overgrown and mysterious.

Our animation studio had been working to create photo-real architectural images which required lots of long grass. This is how we came to learn CGI Fur, which also proved useful for the images below.

Now under new ownership it is rumored to become a boutique hotel or trendy wedding venue. So what better way to entice a better class of Hipster into the Ho! than by adding a furry roof?

Westward Ho! haunted house with pink furry roof
Westward Ho! haunted house with black furry roof

The image below shows the Haunted House in 2050. The last house standing in the Ho!

Social Media branded content image example

The Future of Westward Ho?

We plan to explore various weird and wonderful visions of the Ho! in the near and distance future. From climate change to dystopian post apocalypse to who knows what.

Our next few Westward Ho! Project ideas are already lined up. We will only say that they  involve interesting and entertaining ideas. There purpose is to demonstrate that, with no budget we can still capture the public’s attention in an entertaining way.

Unusual ways of grabbing attention on Social Media

Did you know the Facebook has a built in 3d model display? Most people don’t but it works well, ask us about the Facebooks 3d development over the last few years.

Even though the current 3d capabilities are very restricted compared to 2018 it’s likely they will reinstate the full version in the neat future.

The other way of using Facebook is as an interactive immersive image viewer. The gyro and accelerometer are used so the viewer simply points the mobile device like a magic window.

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We have worked with many national and international company marketing strategies.

CGI images can be used for-

  • print brochures,
  • trade show displays,
  • websites.

We produce videos for-

  • e-commerce,
  • websites,
  • social media content and advertising,
  • exhibition stand video displays,
  • TV advertising
  • in store video displays
  • after market customer care and ‘in the box’ quick start guides can explain the products usage and setup.

We are happy to discuss how CGI can fit into your marketing funnel strategy.

Call us today for a no obligation chat
01237 45 23 23

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